Since 1995

Our mission has been simple -
to Help People Play Better Golf.

Beginning with our original Training Center in Denver, Colorado, we’ve used the guiding resource of technology and fact-based instruction to grow into the recognized world leader in golf lessons, with over 200 Centers worldwide.

Proven Path. Proven Results.
Over 9 Million Lessons Taught with a 96% Success Rate

Our instant video feedback and proprietary Motion Measurement Technology allows students to see real-time video and motion measurement simultaneously. When this is combined with the Coaches’ expert guidance and knowledge that no “one” technique works for everyone, it’s no wonder the 9 million golf lessons and counting have led to a 96% success rate for our students.

While we continue to grow and embrace new, constantly-evolving technologies that further enhance our ability to provide the most consistent, precise and efficient methods for golf improvement, our mission of helping people play better golf remains the same.

The GOLFTEC Evolution

See how GOLFTEC is enhancing the golf instruction experience 



Our Mission

Our mission is simple - to Help People Play Better Golf. After 20 years of supporting that mission, we’ve taught more than seven million lessons to golfers of every handicap and skill level. With the average of seven strokes saved per round, we help students find confidence and have more fun on the golf course.

Our History

It all began as an idea to use computers and technology to simplify golf improvement and make this great game more enjoyable by using facts and eliminate instructor opinions. What became of the idea is the ability to provide a consistent, repeatable, fact-based lesson plan for golf improvement. Photo: Circa 1997



Teaching Philosophy

At GOLFTEC, we rely on swing fact and not swing opinion. We know the best way to improve at golf is through fact-based instruction using video analysis, motion measurement and tour player data, and learning from highly-trained coaches who are passionate about helping their students play better golf. GOLFTEC Coaches armed with these measurable and straight-forward facts can help any golfer excel.

The GOLFTEC Evolution


Opened in 1995 under the name Driving Obsession, the first GOLFTEC Coach was hired to operate the first location in Denver. Today, that first coach, PGA Professional Joe Assell, is GOLFTEC’s CEO.


GOLFTEC’s original coaching software was officially patented in 2002. Over 20 years of development, our proprietary software and technology has continued to improve, providing an unmatched toolkit for GOLFTEC Certified Personal Coaches.


By 2005, GOLFTEC employed 200 Coaches across 38 total locations. Steady growth bucked industry trends through the late 2000s by helping people play better golf.


Today, GOLFTEC is the world leader in golf instruction, with 200 locations across five countries and growing. We employ more than 600 Coaches and more PGA of America Professionals than any other US company.

Your GOLFTEC Coach
is more than an instructor

Wouldn’t it be great to have your own personal golf coach, not just a golf instructor? At GOLFTEC you’ll build a lasting relationship with a golf coach who not only provides game-changing golf lessons, but also encourages your success and genuinely cares about your progress.

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