Our mission has been simple -
to Help People Play Better Golf.
Founded in 1995 as Driving Obsession, GOLFTEC has grown from a single location in the basement of a Denver country club into the world leader in golf instruction, lessons and club fitting, with over 210 locations in six countries employing over 800 full-time golf coaches.
Redefining Golf Instruction
for 25 Years.
10 Million Lessons with Real Results.
Bridging the gap between golfers, golf lessons and technology, GOLFTEC has shaped shape the future of golf for 25 Years. Structured golf lessons with coaching from deeply passionate and driven professionals combined with technology and custom club fittings at GOLFTEC Training Centers across the world, has made a real and lasting impact on tens of thousands of dedicated students.
To Help People Play Better Golf
Founded in 1995 as Driving Obsession, GOLFTEC has been focused on helping people play better golf. From the top down, everyone at GOLFTEC shares the same drive to make a positive impact on the game of golf, one student at a time.
25 years ago, in the basement of a Denver country club, Joe Assell became the sole employee of a company that would grow beyond anyone’s wildest expectations and become the world leader in golf improvement. Dedicated to helping people play better golf through data-driven instruction, GOLFTEC Coaches in Training Centers across the world have taught over ten million lessons and helped tens of thousands of golfers fix their slice, gain more distance and generally enjoy playing golf more. Photo: Circa 1997
We began with one Coach dedicated to helping people play better golf. Today, that coach is our CEO, we are a top employer of PGA Professionals with over 800 Certified Coaches worldwide whose sole purpose is tailoring instruction to you and serving as your guide so you achieve your goals on the golf course. Our Coaches use data and facts, never opinion, to identify the unique characteristics of your swing where you can improve.
The GOLFTEC Evolution
THE FIRST GOLFTEC 1995
Opened in 1995 under the name Driving Obsession, the first GOLFTEC Coach was hired to operate the first location in Denver. Today, that first coach, PGA Professional Joe Assell, is GOLFTEC’s CEO.
PROPRIETARY TECHNOLOGY since 2002
GOLFTEC’s original coaching software was officially patented in 2002. Over 20 years of development, our proprietary software and technology has continued to improve, providing an unmatched toolkit for GOLFTEC Certified Personal Coaches.
RAPID GROWTH 2005-2020
Fueled by passionate Coaches and dedicated Students working on a foundation of structured golf lessons combined with technology and custom club fittings, GOLFTEC has grown to over 200 locations in six countries employing 700+ full-time golf Coaches.
Today, GOLFTEC is the world leader in golf instruction. Our Coaches have taught over 10 million lessons, helped tens of thousands of golfers play better golf, shaving an average 7 strokes and gaining an average 13.5 yards with every club fitting. We employ more PGA of America Professionals than any other US company.
Only an objective, fact-based analysis of your swing can provide the basis for where you need work and how to measure your progress. That’s why every GOLFTEC student starts with a Swing Evaluation. Using GOLFTEC’s patented TECSWING Training System, your Coach combines the data captured using motion measurement of your swing with real-time video analysis to determine precisely what key improvements are needed to take your game to the next level.
True improvement requires more than a quick fix or sporadic lessons. Rather than overwhelm you with too many changes at once, your Coach focuses on a simple, step-by-step approach to ensure consistent improvement and performance. As each change is mastered, your Coach builds on that to achieve the best swing possible that you can comfortably repeat on the golf course. Sequential learning is the fastest approach to achieve lasting results.
Advanced Retention Tools
To review and reinforce the improvement process, GOLFTEC’s online Player Performance Center and GOLFTEC TO GO app provide 24/7 access to all of your lessons, Coach comments and recommended practice drills. You can view your lessons from any device to help you improve anywhere. In addition, you can schedule future lessons and manage your GOLFTEC account when it’s convenient for you.
Practice between your lessons is imperative to faster and lasting results. The interactive video in every GOLFTEC Training Bay lets you see immediate replays of each swing from two camera angles simultaneously, making your practice sessions more productive. You can even use our video drawing tools to add a swing plane, posture and other lines that make it easier to see how you're doing with your Coach's prescribed swing changes.
The confidence of using properly fit equipment is another key to your golf success. So each GOLFTEC Game Plan comes with a TECFIT club fitting. Our club fitting system provides a precise, unbiased fitting experience. Your certified fitter cross-references your ball flight characteristics with a database of thousands of club and shaft combinations to find the models that optimize the results of your swing. Clubs are then custom-built to your personal specifications.
Your GOLFTEC Coach
is more than an instructor
Wouldn’t it be great to have your own personal golf coach, not just a golf instructor? At GOLFTEC you’ll build a lasting relationship with a golf coach who not only provides game-changing golf lessons, but also encourages your success and genuinely cares about your progress.